Brand Strategy · Brand Platforms · Branded Content

NSB/Keane

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About NSBK

NSB/Keane works with in-house teams to improve their company’s brand and build disruptive marketing and advertising content.

  • NSB/Keane not only completed the work on time and on budget but spent enough time to ensure they fully understood where we wanted to go. They were professional, insightful and competed high quality work with increase sales.

    - Larry Gentry, COO & President, cStor
  • NSBK is an agency made up of highly experienced professionals. They possess a great emotional intelligence and desire to grow and always improve.

    - Nevenka Godec -Public Affairs & Communications, Coca-Cola South Latin Business Unit

24+ People, One Mission

Our biggest asset is in our people. - Meet our Directors & Key Staff

Sabrina Ortega Marengo

Sabrina Ortega Marengo

Co-founder & LATAM Managing Director View Details
Russ Perry

Russ Perry

Co-founder & US Managing Director View Details
Federico Soto Roland

Federico Soto Roland

Co-founder & Chief Strategy Director View Details
Sabrina Ortega Marengo

Sabrina Ortega Marengo

Co-founder & LATAM Managing Director

As the impassionated leader of NSB/Keane Argentina, Sabrina has more than 20 years of experience in the communications industry, serving at director-level positions with several Argentine agencies before joining NSBK as co-founder and managing director for its Buenos Aires operations. She has developed media, business, and production strategies for clients of all sizes, like Bodega del Fin del Mundo, Coca-Cola, Monsanto, J&J, DonMario and many more. She studied Advertising in the Fundación de Altos Estudios Empresariales of Buenos Aires and has completed a postgraduate Executive Education Program in Business Management at the IAE / Austral University.

Russ Perry

Russ Perry

Co-founder & US Managing Director

As managing director of NSB/Keane USA, Russ is responsible for the strategic direction and growth of the international firm. Russ holds a degree in Industrial Design from Arizona State University and knows the resourcefulness it takes to push boundaries and exceed expectations. His background gives him valuable insight into how people interface with the world, both functionally and aesthetically. Russ has led design projects and fully-integrated campaigns for global leaders such as IKEA, Apple, Starwood Hotels, LG Hausys America, SpringCM, the Harlem Globetrotters, and Morgan Stanley.

Federico Soto Roland

Federico Soto Roland

Co-founder & Chief Strategy Director

Economist, creative strategist and sociology enthusiast, Fede is the co-founder of NSB/Keane and principal creative director. His work with global brands like Coca-Cola, Monsanto, and Johnson & Johnson, as well as his Latin American experience with DONMARIO, Ledesma, and Bodega Del Fin del Mundo, has reached new markets across borders and seas. In 2013 he edited his first book “BRANDS: anxiolitycs of the posmodern world”. He is the editor of BrandReportBlog.com, as well as a guest speaker and writer for several marketing organizations. He is also a musician and has edited 4 reggae music albums. He lives in Buenos Aires, traveling between México and the United States as part of his responsibilities with NSBK.

What we do

No matter your industry, consumers are irrationally driven to emotional brands

Our approach helps you find that emotion, fueled by disruptive creative ideas and seamless execution.

Whether you are creating a new brand, launching a product under an existing brand or needing to shift a brand to rediscover your market relevance, NSB/Keane will help.

Brand Strategy

Our branding methodology allows us to build – or rebuild – brands from a solid creative strategy, comprehensive and holistic perspective that seeks differentiation and positive business results.

ICON1 COMPETITOR RESEARCH AND POSITIONING

ICON1 BRAND OPPORTUNITY ANALYSIS

ICON1 INDUSTRY TREND AND RESEARCH REPORTS

ICON1BRAND TOUCHPOINT ANALYSIS – HOW ARE YOU REACHING YOUR CUSTOMERS?

ICON1 BRANDING EDUCATION

ICON1 DIGITAL & INBOUND MARKETING STRATEGY

ICON1 SOCIAL MEDIA STRATEGY

Brand Platforms

From a visual identity to an entire corporate brand relaunch, NSBK will deliver the brand your company and clients deserve.

ICON1 END-TO-END VISUAL IDENTITES

ICON1 UMBRELLA CREATIVE CONCEPTS

ICON1 BRAND LAUNCHES / INTERNAL & EXTERNAL

ICON1 TV, RADIO & INTERNET CREATIVE

ICON1 BRAND STANDARD MANUALS

ICON1 WEBSITE DESIGN & DEVELOPMENT

ICON1 INBOUND MARKETING / MARKETING AUTOMATION TOOLS

Branded Content

Once a brand is developed – it needs content to thrive. NSBK will work with your team to produce any type of branded content needed for your message to be heard!

ICON1 WORLD-CLASS GRAPHIC + DIGITAL DESIGN

ICON1 COPYWRITING

ICON1 DISPLAY ADS

ICON1 SOCIAL MEDIA CONTENT

ICON1 PACKAGING & PRODUCT DESIGN

ICON1 BRANDED MOBILE APPS

ICON1 PRINT PRODUCTION

ICON1 END-TO-END TRADE SHOW SUPPORT

Work

We believe our work speaks for itself. Browse our most recent projects below.

Southwest Solar

  • About: Southwest Solar is focused on addressing the problems of utility grade solar technologies including the lack of storage and low efficiency. We worked closely to develop their brand and online experience to share this mission with the world.
  • Work: Brand Development, Digital & Inbound Mkt

LG HAUSYS / ALOFT

  • About: LG Hausys – one of the top flooring companies of the world – and Aloft Hotels reached out to NSBK to develop a unique promotion that coordinated their brand values into one singular promotion to engage students nationwide. We developed the program and entire experience for various stakeholders.

SpringCM’s Free Your Content

  • About: SpringCM is one of the leading cloud companies in the USA. NSBK developed an integrated campaign based on the
  • Our Work: Creative Development, Video Production, Event Coordination, Advertising, Photography, Video Production, Media Planning

Samsung YouTube Video

  • About: Working with Samsung in Latin America, we created and produced a short spot for digital distribution as well as a print campaign for the launch of their new line of top-grade audio devices.
  • Our Work: Creative Development, Video Production

Harlem Globetrotters

  • About: The Harlem Globetrotters approached NSBK to help rethink their web and brand strategy. While an iconic brand, they found themselves losing relevance to the new digital generation. NSBK looked at how to maintain the brand integrity, yet still shift it a direction to connect with today’s youth. This was combined with a complete website redevelopment and content strategy.
  • Our Work: Advertising, Brand Development, Digital & Inbound Mkt, Graphic Design

TicketForce

  • About: TicketForce, one of the leading B2B ticketing solutions in the US tapped NSBK for an aggressive rebranding and marketing initiative to launch in 2013 & marking their 10-year anniversary.
  • Our Work: Brand Strategy, Creative Development, Production

Cstor’s New Brand

  • About: cStor – formerly Custom Storage Inc. USA – is a data center solution integrator that found itself in a position to establish a strong presence in an otherwise noiseless market. NSBK was hired for a complete rebranding of the company, creating a very disruptive brand for its industry with an owl as the key visual differentiation.
  • Our Work: Brand Development, Graphic Design, Production

ActiveRx National Franchise Rollout

  • About: ActiveRx, the leading active aging centers of the country, hired NSBK to revamp its image for its national franchise rollout. NSBK supported dozen of deliverables revamped and produced in 2013 and are now focusing on direct consumer advertising initiatives.
  • Our Work: Advertising, Brand Development, Graphic Design, Inbound Marketing, Production

Lumension

  • About: Lumension develops, integrates and markets security software solutions that help businesses protect their vital information and manage critical risk across network and endpoint assets. We worked closely with them to help rollout customer education initiatives on the importance of secure social activity.
  • Our Work: Advertising, Graphic Design, Illustrations, Direct Marketing

SPRINGCM’S AT DREAMFORCE 2013

  • About: SpringCM's Dreamforce 2014 presence closed our
  • Our Work: Creative concept, Advertising, Photography, Direct Marketing, Event Coordination & Media Planning

SpringCM’s Full Re-Branding

  • About: A fully integrated concept developed for SpringCM, a cloud content platform built for business. The campaign included Print Ads, Booth Graphics, BTL Activations and Guerrilla Actions, Video Production, Digital Media Planning & Buying, Social Media and Interactive Communications.
  • Our Work: Brand Strategy, Creative Development, Production

POSTALES Tv Commercial

  • About: POSTALES is one of the most popular brands of Bodega Del Fin del Mundo, an industry-leader in the wine market of Argentina and Latam.
  • Our Work: Creative concept, Advertising, TVC Production & Media Planning

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NSBK TrendsWatch Reports

We periodically launch TrendsWatch Reports to dive deep around the trends that are already reshaping the future of your brand..

We’d love to visit.  With 2 beautiful offices in Scottsdale AZ and Buenos Aires, ARG NSB/Keane is a place for you and your team to call home - with fresh coffee always at the ready!

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